Author name: michael@roigami.com

Behavioral Analytics in Action
Performance Marketing

Behavioral Analytics in Action: 2025 Trends to Boost Performance Marketing ROI

Schedule Call Behavioral Analytics in Action: 2025 Trends to Boost Performance Marketing ROI Facebook Instagram Linkedin In the fast-moving world of performance marketing, one thing is clear—generic targeting and guesswork are fading away. Brands that thrive today are those that understand not just who their audience is, but how they behave in the moments that […]

Behavioral Analytics in Action: 2025 Trends to Boost Performance Marketing ROI Read Post »

Agile Marketing Workflows
SEO

Agile Marketing Workflows: From Sprint Planning to High-ROI Campaign Execution

Schedule Call Agile Marketing Workflows: From Sprint Planning to Campaign Execution Facebook Instagram Linkedin In today’s digital-first landscape, where customer preferences shift overnight and marketing channels evolve at breakneck speed, traditional marketing planning cycles can feel painfully slow. Waiting six months to roll out a campaign is like showing up to the party after everyone’s

Agile Marketing Workflows: From Sprint Planning to High-ROI Campaign Execution Read Post »

The Science Behind High-Performing Ads: Eye-Tracking Meets EEG
SMM

Neuromarketing Performance Marketing: How Eye-Tracking & EEG Drive Conversions

Schedule Call The Science Behind High-Performing Ads: Eye-Tracking Meets EEG Facebook Instagram Linkedin Introduction: When Science Meets Click-Through Performance marketing is all about numbers — clicks, conversions, cost-per-acquisition. But behind every number is a human brain making micro-decisions in milliseconds. What if you could see exactly where people look on your ad? Or measure their

Neuromarketing Performance Marketing: How Eye-Tracking & EEG Drive Conversions Read Post »

micro-moment-performance-marketing
Performance Marketing

Zero-Click Micro-Moment Strategy: Win in the Featured Snippet Era

Schedule Call Zero-Click & Micro-Moment Strategy: Performance Marketing in the Featured Snippet Era Facebook Instagram Linkedin In the last few years, search behaviour has undergone a subtle but game-changing shift. More and more users are getting the answers they need without ever clicking a link. This phenomenon known as zero-click search combined with the rise

Zero-Click Micro-Moment Strategy: Win in the Featured Snippet Era Read Post »

unlocking-roi-with-marketing-mix-modeling-2025
Web Development

Unlocking ROI with MMM: A 2025 Guide for Performance Marketers

Schedule Call Unlocking ROI with MMM: Practical Steps for Performance Marketers Facebook Instagram Linkedin In today’s privacy-first, multi-channel advertising environment, performance marketers face a familiar challenge with a modern twist: How do you accurately measure what’s really driving ROI? With cookies fading, attribution models getting murky, and user journeys becoming more fragmented than ever, Marketing

Unlocking ROI with MMM: A 2025 Guide for Performance Marketers Read Post »

Scroll to Top